Address: C. Manuel María González, 12, 11403 Jerez de la Frontera, Cádiz, Spain
Jerez is the birthplace of sherry, and González Byass is its beating heart. Home to the iconic Tío Pepe brand, this legendary bodega has been producing world-class sherry since 1835. A visit here is a journey through history, where grand, cathedral-like cellars house barrels signed by famous guests—from Picasso to Winston Churchill. The scent of aging sherry fills the air as expert guides walk you through the time-honored process that makes this Andalusian treasure so unique.
The experience ends with a tasting of sherry styles ranging from crisp, dry fino to the rich, velvety Pedro Ximénez, paired perfectly with local tapas. It’s an absolute must for wine lovers, but even if you’re new to sherry, the stories, atmosphere, and flavors make it unforgettable. Tours run daily, but for the best experience, aim for a late afternoon visit when the light hits the barrels just right, and the courtyard is perfect for sipping under the Spanish sun.
For more info, check out their website.
There’s much more to discover in Jerez! Check out our Guide to Jerez de la Frontera for a closer look at the city’s culture, heritage, and unmissable experiences.
For recommended places to stay in Jerez, check out our ‘Guide to the Best Hotels in Jerez de la Frontera‘ Guide!
